When I reached the point where opening my own brewery shifted from a far-fetched idea to a legitimate career decision, I was especially excited about one particular aspect of starting a company. This brewery would be my new baby and as its parent I would provide it with arguably the most important attribute that would follow my baby for the rest of its life: its name.
“Stop trying to make everyone happy all the time. You’re not beer.” -A brewer (probably)
In all of our excitement over getting this brewery open, we’ve been ignoring a very important subject in our blog posts so far: the beer. While I’m sure most of you are fascinated by things such as our floor plan, permitting, and state distribution laws, my guess is you’re probably more interested in what you’ll be able to drink once we’re open. So let’s actually talk beer!
And so it begins. I have to be honest, I’ve been thinking about this moment for a long time. It’s always been my dream to open a brewery (said everyone who’s ever had a late night drinking with friends), and even when I quit my desk job in 2014 to become a brewer, I often thought of the day when I would formally announce my plans to open my own brewery.